Tips and Traps of Starting Your Online Yarn Shop

I was recently asked if I could offer some tips about starting an online yarn shop. I was keen to help, as I have recently made the leap into my own online venture. So here are some of the tips and traps that this not so young player experienced in the wonderful journey that became my very own yarn shop!

These tips apply to all types of online business and are not intended to be a complete guide. I urge all potential business owners to use the many resources available both online and in the greater community. It is a hugely challenging and exciting step to take but being a one person business doesn’t mean you have to do it alone! So here are my top tips for anyone thinking about starting their own online business and living their dream.

1 – Learn about business. It’s not just buying and selling. While you may have strengths in some areas, there are specific things that you must learn. No-one can be an expert on every aspect of running a business. Get training (local college courses, government funded programs etc) and make sure you have at least a basic understanding of all areas of business. I started my business with the assistance of an Australian Government funded program called NEIS (New Enterprise Incentive Scheme). It is a program for people who are registered as unemployed and who want to start their own business. The program offers training (Cert 4 in Small Business Management, which is a Nationally Accredited course), a fortnightly payment which is paid for 12 months, and regular mentoring sessions. I found the learning process extremely valuable and eye-opening, as I was introduced to many business concepts that I was not aware of. Without this training, my business dream would have remained just that.

2 – Know what is involved. There are many facets of running a business and if you go into this blind you will almost certainly fail. Make a close friend of your local Small Business organisation. It is one of the smartest things you will ever do.

  • Startup funding. Do you have savings that you can put towards setting up a new business? Or will you need to apply for finance, in the form of loans or grants?
  • Regulations – Does your local Government have rules about running your type of business, eg, home business regulations, insurance?
  • Taxation – This one is probably the most challenging of all. Get some basic advice from your taxation regulator. Their websites are usually packed with good information about starting and building a business and complying with taxation laws. If this is not one of your strengths, budget for an accountant to help you with this. Even if it is, you should have an accountant on hand for annual returns.

3 – Website and supporting systems – Be prepared to spend time and money on your website design and implementation. Online businesses are booming, but that doesn’t mean they are easier to set up than traditional stores. You can’t just slap up a website and expect visits and sales from day one. You need to optimise your site so all of the major search engines can find you and customers can reach your site based on their chosen search terms. If you use a website designer ask them about SEO (Search Engine Optimisation). It can add a significant cost to the build, so learn as much as you can and do as much as possible yourself if you can.

Know what you need from your business systems. Do you have web design experience (which is quite different to knowledge, as I found out!). Do you know what you need in a website/shopping cart? Again, talk to people, check out web design firms and contact their clients for feedback. Don’t assume that a website/shopping cart will have the features that you assume are standard, eg, stock control, email and newsletter facilities.

The same goes for accounting and office software. If you have bookkeeping experience you are ahead of many. If not, consider taking a short course or employing a bookkeeper. Yes, this will add to your operating costs, but so will being stung with a huge tax bill!

Make sure your computer skills are up to date, as you will be doing lots of word processing, budgeting and emails. You may also want to invest in a writing course, as you will be shocked at how much time you will spend banging away at the keyboard, replying to emails, social networking posts, preparing newsletters and blogs.

4 – Do your market research. If you don’t do this you won’t have a market to sell to. Obviously you are going into business because you have a passion for something, whether it be knitting, gardening, or any other reason. You may excel in one or more areas, but don’t assume you know what customers want based on your beliefs.

I spent weeks researching yarn websites, checking what they were selling and seeing what other services they offered (blogs, freebies, tutorials etc). I looked at their design and overall feel. I also visited local yarn shops to see how I could translate the physical shop front into a virtual one. The main message I drew from this was that I had to provide a friendly, easy to use and informative website with plenty of variety and ways for the customer to interact with the store.

You need to know who your competitors are. Direct competitors are those who sell the same type of product that you want to sell. Indirect competitors can be retailers who sell mass produced knitwear or cheap non-branded yarns. Your business plan should include a general description of your competition and outline how you will fit into the current industry and how you will stand out from the crowd.

You are looking to offer a USP (unique selling proposition). This can be selling a product that no-one else carries that is in demand, or providing a service that isn’t available, for instance, coffee shop facilities, delivery service, classes etc. It’s all about developing your business as a brand. Think of some big companies and note down what comes to mind when you hear their name. It is as much about how they do business as the products they sell.

5 – Develop a business plan. This can be done on your own or with the assistance of Business Support Centres. A business plan is essential for obtaining finance, as well as being your “bible” that you refer to frequently, both to see if your business is performing as per the plan, and also to remind you why you did this crazy thing in the first place!

A well prepared business plan gives you an edge when you are negotiating finance and getting started, as it shows that you are serious and professional in your approach. It should include results of market research, your biography as it relates to your intended business and a set of start up and projected financials.

6 – Develop an effective marketing strategy for your business. Letterbox drops may not be the most effective way to promote an online business, but well placed posters and flyers in shopping centres, libraries, community centres, retirement homes, hospitals may work well. Print advertising doesn’t have to be restricted to just yarn magazines. Consider parenting, craft and lifestyle magazines as well.

Use social networking sites. I have a Twitter account and a Facebook page. Out of the 2 Facebook has been the most valuable, as it offers the viewer a look inside my business and its core values. This relates to building your brand. I didn’t realise the relevance of this at first, but after attending a couple of business seminars and doing my market research, I realised that my “brand” is the core of what I do. My aim is to assist knitters of all skill levels but particularly new and inexperienced knitters, who may be afraid to approach a high-end store for advice. This is becoming my “brand”.

Identifying your brand is a key feature of your business plan, so try to get this established as early as you can. And do remember, your original business idea may well evolve and change as you respond to customer demands.

7 – Be prepared to generate no income for at least a year. Although I receive an allowance for the first 12 months, I still have to rely on my savings to survive. You may have to consider running your business alongside a “real” job for a time. I haven’t resorted to this yet but I do feel the time may come fairly soon. In the meantime I am doing everything I can to prevent this, but have to be realistic.

8 – Network. Talk to people! If you want an insider view on the type of business you want to run, talk to someone who runs a similar one. Obviously you could scare some operators who perceive you as a potential threat. Why not talk to someone who runs a non- competing business, for instance, if your business is knitting yarn, talk to a scrap booking or other craft shop owner. They are usually happy to answer questions and take an interest. You can also contact the same business type in a completely different location, as they are unlikely to be a direct competitor.

Participate in forums and subscribe to newsletters and magazines to keep up with trends and gather feedback from people who use the products you want to sell. When I was first looking at starting a yarn business I wanted it to be a physical shop, containing a coffee shop and play area as well as an extensive yarn selection. I posed the question “What would your dream yarn shop look like/have?” to a local forum group and they came up with exactly what I had envisioned. This was really encouraging, but after a lot of thought and soul searching, I realised that I wasn’t ready for the challenge of such an ambitious operation. Starting online is in no way a compromise, or practice run, but it may well lead to me opening a retail outlet in the future.

9 – Last but not least, stay positive and passionate about what you are doing! Most people who have dreamed about opening their own yarn shop (or any business for that matter) focus on one aspect of that business. For us yarnies it is the dream of being surrounded by beautiful fibres every day! While this is always going to be the case, there are so many other facets of owning a business that can overtake your dreams.

The day to day pressures of small business are always going to be there, so keep reminding yourself why this was so important to you. And if you sometimes forget what it was that made you want to do this, remind yourself by picking up your needles and yarn and escaping to your dream world even just for an hour – you’ll soon remember what madness lead to opening your very own yarn shop!



Source by Sarah Dunster

How to Make Money Fast by Retrieving and Returning Shopping Carts

Are you looking for a way to make money fast? If you have a large utility vehicle, like a pick-up truck, you can retrieve and return shopping carts for a cash reward.

Most every mid to large retail grocery, variety and department store has a stock of shopping carts on hand. They are purchased by the store, of course, so that customers can use them when shopping in their store.

Shopping buggies are expensive. The average cost to the retailer for just one is between 75 and 100 dollars. Large ones like the kind you find at wholesale and club stores can run upwards of 200 dollars or more.

Most retail stores have dozens of them; busy big-box stores may even have hundreds of them. Purchasing enough of them to meet a store’s demand and traffic levels requires a significant expenditure of cash.

It is, therefore, in the best interest of the retailer to protect that investment. Most retailers do their best to make sure that carts remain on store property. However, shopping buggy theft is all too common. The average store loses about $8,000 $10,000 to per year to this problem.

Because they are so expensive to buy, many store owners and retail companies pay cash rewards for the return of their carts which have been stolen (or “borrowed”) and not returned. Cash rewards typically range from 25 to 50 dollars per cart.

Here’s how you can retrieve and return those buggies for cash: contact retailers in your area which have shopping carts. Find out if they pay for returned carts. Many do, but won’t give cash rewards to just anyone. (Store owners don’t want the public to abuse the reward system by stealing carts themselves in order to get the reward.) Usually you have to sign a cash-for-retrieval contract.

You’ll have to provide some forms of identification, usually a driver’s license plus one other item (like a Social Security or credit card). You may have to sign a waiver absolving the store of liability in the event of something unforeseen.

You can make arrangements with any or all of the retailers in your area. The more contracts you have, the more money you can make.

If you’ve lived in your city for any length of time, you’ve probably seen common dump sites for stolen shopping buggies. Visit these areas regularly. Additionally, get in the habit of keeping your eyes open every time you’re out and about town. You’ll probably spot discarded shopping carts regularly. You can pick these up and return them as you come across them, or store them at home until you have several of them.



Source by Scott Lindsay

The Importance of Social Media Marketing Today

Marketing is essential to any business and is generally referred to as the most important aspect of any business strategy. Large companies spend millions of dollars to hire reputed agencies to handle the marketing of their business whereas smaller companies rely on more creative and cost efficient methods. In the extremely competitive world of today, social media marketing is the new ‘in’ thing and definitely here to stay. In a nutshell, it means using social media such as blogs, community sites, video sharing sites etc. to market a product or a business.

Certain popular websites like LinkedIn, Facebook, Twitter, Flickr and YouTube which have more than five million visitors everyday are considered to be an important hub for marketing. Promoting your business using these sites is a very attractive business proposition since they offer a huge amount of steady traffic everyday. In today’s world, social networking is extremely successful and social media marketing is very important to a business because of the sheer number of people that access these sites regularly.

The reasons why this type of marketing is so important, or rather, essential for a business are many. Firstly it is a low cost investment when compared to the other options available, offering many links to your site for free. Social media is generally free to use but marketing the same thing through conventional methods would cost you thousands of dollars. These sites get a lot of traffic and they in turn generate traffic to your site. Also it acts like a word-of-mouth concept that people tend to believe when compared to commercial advertising.

To make a lasting impact on the user and build a successful business any entrepreneur should be adept in social media marketing. There are a number of factors to keep in mind while promoting your business online so as to maximize its potential and achieve realistic real time sales. Lehman Hailey believes marketing through social media is a potent method that will make your site profitable over time.

Following are a few pointers that an entrepreneur would do well to remember while utilizing the immense scope of this type of marketing. Firstly, one should always try to give a clear account of the company’s product or the contents of the business instead of exaggerating and claiming the impossible because this discourages people from visiting your site whereas a more realistic picture generates slow but steady traffic over time. Secondly, it is important to post as many links as you can wherever there is a provision to do so.

Any business becomes profitable only if the end product promised by the company or the entrepreneur is really as good as advertised and produces customer satisfaction. There is no sure-shot formula for success using marketing since it only gives more visibility to the business and the end sales depend only on the efficiency of the product. However, social media marketing is an important tool that, when properly used is a highly beneficial and promising enterprise.



Source by Lehman Hailey

Facebook Keeps Crashing My PC! How To Fix This Problem For Good

Facebook may keep crashing your system for all sorts of reasons, including the likes of the web browser of your PC not working correctly, your system having some sort of errors with its settings, and Windows not being up to date. If you’re experiencing errors with the Facebook website on your PC, you have to be able to repair any of the possible issues that it may have leading the crashes to occur – which can be done by using the steps outlined on this page.

Why Will Facebook Crash Your PC?

The reason why Facebook will crash your system is basically through the way in which this site works. It uses a technology called “JavaScript” and “Ajax” – both are described as client-side programs which work by installing themselves onto your computer, and then linking with the Facebook server to continually update various pieces of data on the page. That’s why your Facebook page can update so quickly – because it uses these Javascript & Ajax technologies… but the downside to this is that your PC’s memory & settings take a huge hit with the amount of processing power required for the Facebook page to update itself every few seconds.

The bottom line is that, for many computers, Facebook’s technology is just to resource-intensive and will consequently make your system run much slower – and often crash. To fix this, there are fortunately a few things you can do to make it run much smoother.

How To Fix Facebook Crashes

The first thing to do to fix the Facebook crashes is to first ensure that you are able to repair any of the potential issues that the web browser you’re trying to use may have. To do this, you should re-install the web browser, which can be done by clicking onto “Start” then selecting “Control Panel”, before selecting “Uninstall A Program”. This will allow you to uninstall the web browser you’re using, after which you’ll be able to then re-download and install the browser again. This will not only allow your computer to properly read the web browser again, but will ensure the smooth operation of your computer as well.

The second thing you need to do is to use a “Registry Cleaner” program to scan through your computer and fix any of the potential problems that Windows may have inside. A registry cleaner tool is a program that’s been specifically designed to fix errors & problems within the Windows system, and is a tool that can be used to fix the Facebook crashes. One of the main causes of crashes will be the way in which many of the “registry settings” of your computer will not be able to be read by your system – leading to a large number of errors to form. This will often lead the registry errors to show, making it vital that you’re able to use a registry cleaner to fix any of the potential issues that the database may have – boosting the speed and reliability of Windows as a result.



Source by Katie Martins

Como Consertar Celular OnLine

Consegue imaginar você possuir a habilidade técnica para reparar o proprio celular ou de amigos.

No treinamento reparo de celular do André Cispy você aprenderá como encontrar os defeitos simples até os mais complexos.

Aprenderá a reparar celulares totalmente sem vida pelas assistências tecnicas. Você se tornará o rei dos celulares no seu bairro.

Aprenda como comprar peças originais direito dos fornecedores economizando na hora do reparo.

E mais…

Poderás abrir sua própria assistência de reparos de celulares obtendo sua fonte de renda própria.

Para explorar sobre tudo isso visite: Como Conserto Celular

 

Calendário e Agenda Expo Center São Paulo – Brasil – Set/2017

Acontece nos dias 23 e 24 de setembro na Expo Centro em São Paulo o NAC 2017 com Robert Kiyosaki e Chris Gardner.

https://www.youtube.com/watch?v=K7eA4MZ9Vl0&feature=youtu.be

Robert Kiyosaki é o autor do best seller Pai Rico Pai Pobre mundialmente conhecido por estar nas lista dos mais vendidos do New York Times há alguns anos.

Chris Gardner teve seu papel vivido por Will Smith no filme a procura da felicidade.

Você não pode perder este evento.

Clique Aqui para garantir seu ingresso com desconto – últimos lotes.

Kiyosaki – Congresso 2017 – Brasil Ingressos Aqui!

Best called the author of Prosperous Father Bad Dad-the #1 own finance reserve of all time-Robert Kiyosaki has challenged and altered how tens of countless people about the entire world think of funds. He is an entrepreneur, educator, and trader who believes that every of us has the ability to would make improvements within our life, acquire management of our money long term, and stay the loaded everyday living we have earned.

With views on revenue and investing that often contradict conventional knowledge, Robert has gained a world status for straight chat, irreverence, and courage and has turn into a passionate and outspoken advocate for monetary training.

Visit our website: Robert Kiyosaki em São Paulo

Robert’s most recent books-Why the Prosperous Are Getting Richer and much more Significant Than Money-were printed inside the spring of this yr to mark the twentieth Anniversary on the 1997 launch of Wealthy Dad Inadequate Father. That e-book and its messages, seen about the whole world as a basic while in the private finance arena, have stood the test of time. Why the Abundant Are Having Richer, unveiled twenty years once the global blockbuster bestseller Wealthy Father Poor Father, is positioned as Abundant Father Graduate University. Robert has also co-authored two guides with Donald Trump, before his profitable bid for the White Household and election as President of the Usa.

For more info remember to:

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Thank You, my friend.

Kiyosaki – NAC 2017 – Brasil Promoção Para Grupos

Finest referred to as the creator of Abundant Father Bad Dad-the #1 private finance reserve of all time-Robert Kiyosaki has challenged and altered just how tens of an incredible number of people around the globe contemplate dollars. He is an entrepreneur, educator, and investor who believes that each of us has the power to would make changes inside our life, acquire command of our financial upcoming, and reside the wealthy life we are worthy of.

With perspectives on revenue and investing that often contradict standard knowledge, Robert has attained a global track record for straight converse, irreverence, and courage and has become a passionate and outspoken advocate for monetary schooling.

Visit our web-site: Robert Kiyosaky no Brasil

Robert’s most up-to-date books-Why the Rich Are Having Richer plus more Crucial Than Money-were released while in the spring of the yr to mark the 20th Anniversary with the 1997 release of Wealthy Dad Lousy Father. That e-book and its messages, considered about the world being a classic during the particular finance arena, have stood the exam of your time. Why the Wealthy Are Having Richer, released twenty years once the worldwide blockbuster bestseller Wealthy Dad Lousy Father, is positioned as Rich Father Graduate University. Robert has also co-authored two guides with Donald Trump, before his effective bid for the White Residence and election as President of the U . s ..

For more information please:

http://cursosonline1492.over-blog.com/2017/08/robert-kiyosaki-congresso-2017-brasil-ingressos-aqui14.html

Thank You, my friend.