Digital Marketing, a Must Today

The key purpose is to sponsor brands through various types of digital media. When one talks about digital marketing, it pretty much extends beyond just internet marketing! In fact, is also takes into account mediums that do not oblige the use of the internet. That comprises cell phones, social media marketing, search engine optimisation, search engine marketing, as well as any other type of digital media.

Most professionals consider that ‘digital’ is not as simple as it seems. A prerequisite is that an entirely novel approach to promotion and a novel understanding of customer behaviour is required. For instance, it requires companies to examine and compute the worth of tweets on Twitter, downloads of apps on mobile devices and the worth of likes on Facebook.

Here are few of the Digital Marketing Companies in Noida

1. Digitalabs

Digitalabs is a digital marketing agency that endorses the fact that the digital world is continually evolving. They pretty much aim for the same. The company was established in 2010. At Digitalabs, the management gives precedence to performance and not simply the age. They are working with the top national and international brands. Approach them if you believe in constantly evolving with the digital world!

2. Digital360

This Digital Marketing Company, as its name suggests, has a whole solution for any and every digital branding purpose. They make certain to supply the client best branding solution with all needed support and assistance. They develop the digital marketing solution customised, keeping the need of the client in mind. Packages offered meet both the budget and need of the client. They also understand the rising competition of online branding and for the same; they present a range of online branding solutions that will totally help to attract potential customers. With this, the ultimate objective of increasing the business can be easily met! Contact them if online branding is what you want!

3. Blue Digital

Blue Digital is a digital marketing agency. They have an excellent team of trained professionals and are very good at what they do. They survey the latest technologies and are always up for any challenges posed to them. If you are looking for a digital marketing firm that can present you a comprehensive package in terms of design, development as well as marketing, go for them. Blue Digital is one firm that has always stood in the time frame and provided excellent solutions every time. They are very professional and quick with their execution. Some of their specialities are Content Writing applications like CRM systems, Pay Per Click Management, Brand Reputation Management and any complexities to aid their clients worldwide.



Source by Rohit Bisht

Top Reasons Why Facebook is So Popular

If you’ve been around the Internet for a while, even for a year or so, you have probably heard of one of the most popular social networking websites around called Facebook. To date, Facebook has over 64 million active subscribers worldwide – not including those subscribers who signed up this year. Most probably, you’re one of them or some of your friends have been convincing you to join this social bandwagon.

Why are websites like Facebook so popular? Why does Facebook sell like hot potatoes to Internet enthusiasts? Here are four reasons why.

Upload unlimited photos. Facebook is the most popular website for uploading photos. In fact, more than 14 million photos are uploaded daily. Not only can users upload unlimited photos, you can also add tags and put comments on your friends’ photos. With tagging, you’ll know when your friends or your contacts add a picture of you in their album. Not just that, you can also embed and upload your videos through the web or through your mobile phone using Facebook Mobile. Sharing memorabilia has never been this fun and easy.

Be ‘in the know’. Do you want to know what your friends are doing without using instant messaging softwares like Yahoo! Messenger or MSN? With Facebook’s STATUS feature, you can see what your friends are up to without having to ask them – which can definitely save a lot of time and effort. This also works vice versa because Facebook users can also update their friends on what they are up to.

Not satisfied? You can also let your friends know if there are upcoming events like parties, conferences or social gatherings in your community. You can put all the details and send mass invitations. Plus, your friends can RSVP if they are attending or not. Is your party for girls only? Don’t worry, you can also choose who to invite using Facebook’s Events feature.

Interact with friends through games and other applications. Facebook changed the way people use applications for social networking websites. Applications like games and tests (Poker, Trivia Games, Get-to-know-yourself tests, “What does your birthday mean?” test, “Are you Normal?” test, etc) are being used to encourage more social interaction through the Internet. You don’t have to meet each other face to face to be able to play poker.

You can also join different groups and causes like anti-war or “Stop Global Warming”. When joining these causes, you can contribute in any form such as online support or money.

Send gifts! What can make you smile on a bad day? – a gift! With Facebook’s Gift feature, you can select from hundreds of icons from Facebook’s virtual gift shop and add a message to send to your friends. You can send flowers, shoes or even a bone to your friend’s virtual pet. If it’s a more personal gift, you have the option to give it privately so others wouldn’t know. You can get from the free gifts section or if you have money to spare, you can get virtual gifts for $1.00.



Source by Thea Tan

Make Money Online

In today’s economy a lot of people are wondering how to make money online. The secrets to making money online are the same as making money in the “real world”: Hard work, creativity, innovation and knowledge. The Internet is the real world, it just has some aspects that allow a person of lesser means compete with people with much deeper pockets. That is its biggest draw.

Hard Work

Perhaps the biggest myth to making money online is that you don’t have to work hard. This is far from the case. In fact, in the beginning you might be working harder than you are now. Most people who succeed online do so by working very hard work at whatever project they are doing online. They did not just put up a website and sit back and wait for checks to flow in. They worked hard to get their businesses off the ground and were rewarded for it. A person who wants to make money online will have to commit several hours a day at least and lots of sweat equity to the project. If you’re not prepared to work hard forget about making money online. You have a chance to make a good deal of money online but you do have to earn it.

Creativity

The people who make the most money online are those who come up with new ideas and concepts. Whether it’s SEO marketing, blogging, selling through Twitter whatever somebody had to create it. The biggest fortunes will be made by those who are willing to create something new and work hard at it. This has been the case in the “real world” for some time. It was Bill Gates who decided the PC need a new operating system Now he can give away billions and not miss it. The same creativity takes place now on the Internet.

Innovation

After the creators the people who make the most money online are the innovators. These can be those who come with a new idea or those who have the courage to try and implement a new idea. If an innovator sees something new that looks like a big money maker they try it, they adapt it and they start doing it. In many cases innovators simply take somebody else’s idea and run with it. Next time you see a really great money making idea don’t just try to figure out how you can get in on it. Instead, try to figure out how to do it better. That will make you an innovator. It was Henry Ford who realized cars could be made efficiently with an assembly line process. That innovation changed the way cars are built.

Knowledge

The old saying that knowledge is power has never been truer. The online world is all about knowledge; those who have the most knowledge will succeed online. That means learn as much about your business or product as you can. Read, do research online, talk to others in the business, or develop a mentor relationship with a more experienced marketer. Do whatever it takes to get more knowledge and you make money online.



Source by Dawn Mendonca

Are You A Slave To Money?

If you have ever done something or gone somewhere you did not want to, just because you have paid for the tickets and could not get your money back, then you have been a slave to money.

What is your relationship to money? Is money your comfort, your god, your friend, your master, servant, lover?

In a sense money does ‘talk’.

In English, Japanese, Taiwanese or French, two simple words ‘How much?’ and an open wallet can get you round most of the world. In a capitalist system we need money to function and a big part of you is the way you handle, control, manage, lose, fritter, invest, eat, burn, love, hate or worry about money.

The things money can buy have probably defined your experience of holidays, birthdays, Christmas; alongside which reside some of your most deep seated memories, and values. For example, were you brought up to ‘get your money’s worth’? What happens now when you fail to get value for money–do you end up feeling cheated or ‘ripped off’?

Think about the things money symbolises to you. When you were a child, what were the conditions of pocket money? Did money bring you joy and happiness, love, entrapment, resentment or fear?

As an adult, what is your definition of waste or extravagance? I have friends at either end of the scale when it comes to grocery shopping. One buys a lot of sausages and cheap mince and prides herself on her economy; the other spares no expense and buys exotic fruit, fresh salmon and expensive, lean cuts of meats without exception. Her argument is you can buy a lot of quality food for the price of a triple heart by-pass or a mobility scooter!

What does prosperity mean to you? Some financial advisers advocate that you save $3.50 a day (the cost of a cup of coffee) so you can reap the benefits of compounding interest and retire in moderation years later. I was inclined to agree with this advice until the day I realised that having the disposable cash and time to enjoy a bought coffee a day was prosperity. It was neither a wasted opportunity to save, nor an extravagance.

Money means different things to different people, and it can buy us experiences that are unique to us.

A friend of mine told me her dream was to buy a brand new Porsche. Bridget had worked out she could afford it if she added the loan to her mortgage and paid it off over 25 years. Being financially savvy she knew the real cost of the car but said it was something she just wanted to do in her lifetime so the expense would be worth it. When I found out she had not yet driven one we arranged a test drive. We had only been driving five minutes when I asked her if the car ‘did it for her? Was it worth it?’ She replied, ‘I don’t know, I think I might sooner have six months skiing in Aspen.’

We discussed how she would feel returning to the workplace in order to pay for it. She told me she would not have a problem owning a better car than the General Manager but she would find it difficult going back to the boring job she had. To her that car was a metaphor for the excitement that she otherwise lacked in her life. Buying it would have provided the biggest adrenalin rush, after that it would have been down hill all the way. What she really wanted to do was break out and test her self-belief. Fortunately she realised in time that a car repayment plan was not the answer.



Source by Jane Francis

THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.



Source by Rahul Rakesh Roa