Something About Money You Don’t Know

Money- It’s the universal currency that all civilized human beings are familiar with. So what is money? Or precisely, How do you “see” money?

Money means differently to everyone.

It can represent power and authority.

A measurement of success or contribution.

Maybe happiness?

Perhaps, some see it as only a piece of paper and they earn it just so that they can carry on with their lives. Once exhausted, they will work to get more.

Now that you KNOW what money is, consider the difference between money and wealth. Money relates to your income where else wealth is define on the assets you have and how they’re being used.

True wealth has nothing to do with how much money you have in your bank or the car you drive. It’s the sense of well-being, knowing you are ‘rich’ – it does not need to be seen by anyone but just you.

As how many people view money in different ways, power, authority, happiness and so on – some also sees it as a ‘relationship’. Clarifying your relationship with money will determine whether money’s your master or slave – who’s controlling who.

So is your relationship with money is something stressful or a healthy one?

You see, if it’s giving you negative impact, no wonder you’re not striking gold. Your unconscious will want to ‘protect’ you from pain and push you to another direction. You’ve heard about this a million time so I’m not going to write more about it.

The only way for you to know the answer is to look in the mirror and face the truth – because all of us hated or feared money at one time or another in our life.

When I was broke, money meant a lot to me but that does not means I like it. I was in ‘pain’ because I didn’t have any. I was broke. But noted that I was never poor. You can take my money away and make me broke, but I will strive to stand up and play the game of money again – and win because I now know how’s the game is being played. How do you overcome disassociation with money? “ACCEPT” money into your life without fear or shame.

So if you want to be financially wealthy, don’t just sit and practice ‘law of attraction’? It’s more than that.

Here’s the combination to attract money:

Right Mindset + Right Attitude + A Solid Plan + Proven Techniques + Taking Actions = $$$ Into Your Pocket

Right mindset could be how to attract money into your life.

Attitude? Patience is a good starting point.

Solid plan will mean knowing what you want to achieve and how you’re going to get there.

Techniques are yours to choose.

Taking actions need no explanatory and this is the part that most failed.

So what does money mean to you and how do you make it to be on your side? Your homework for today is to know this and it’ll definitely make you become a richer person.



Source by Patric Chan

3 Key Steps To Starting A Digital Marketing Strategy

A successful digital marketing campaign is the dream of many business owners. With the help of this campaign, businesses won’t have to sleep and commerce can flow anytime and anywhere.

Digital marketing is usually defined as a marketing strategy that uses digital or Internet-based services, platforms, and tools instead of traditional marketing media. A typical strategy or campaign includes the use of email campaigns, social media, online videos, and banner ads on websites. This strategy is highly useful to every business, regardless of its type and size, because it has the potential to reach any customer or client who has a connection to the Internet, wherever they are at any time of the day or night.

But how do you start or create a good and effective digital marketing strategy? You can begin by following the key 3 steps and some additional tips below:

1. Determine and know your target audience.

A good digital marketing strategy starts with identifying the group you want your brand, product, or service to reach. To do this correctly, answer the following questions:

• Who do you want to sell to or who do you want to buy your product or get your services?

• How do they usually search for products and services they want info about online?

• Which social media sites or platforms do they normally use?

• Which sites do they spend a lot of time on when they are online?

By determining who your target demographic is, where they hang out, and how they like to engage with the brands they follow, you will have a higher chance of having your message being welcomed by online users rather than be lost the wide world of the worldwide web.

2. Put some thought into selecting the best platform to reach your audience.

At present, there are many ways of effectively reaching your target audience online. These include the various social media, search engines, display advertising, and direct email marketing. Generally, people who are of a consumer age have some type of online interaction. They may be researching using popular search engine sites, posting on various social networking sites, or reading content online. Most of these platforms have a measurable weighting toward a particular demographic. If you can’t understand the figures, get help from experts in comprehending them and with using them for choosing the best platforms to use in your digital marketing strategy.

3. Regularly measure and adjust.

Lastly, be open-minded when starting and even implementing a digital marketing strategy. Also, don’t be afraid to change what you’re doing. This is because the digital landscape is known for its rapid change. Although this may seem daunting, it’s actually one of biggest advantages of doing digital marketing. This is because the target audience, message, and placement of your online communication can be adjusted quickly and easily, unlike with traditional marketing.



Source by Jeff P Harden

10 Signs He’s Still Facebook Cheating and Texting Her

Facebook cheating and other social network and digital cheating lead the way of cheating evidence according to 81% of the US’s top divorce attorneys per a survey conducted by the American Academy of Academic Lawyers.

Cheating never became more convenient. We arrived to a spike in digital cheating and now your Facebook cheating wife or husband can effortlessly connect with their affair partner undetected- well, at least for a little while.

Maybe you are the one who has not caught your spouse performing disloyal acts yet and you need some kind of “How to Catch a Cheating Husband Tips 101” report to uncover the truth.

Perhaps you are the one who already drove down that rocky road of discovering your spouse’s infidelity. It all started after you found mysterious receipts for jewelry or flowers- never to receive them. Or maybe you are the one who caught your wife red-handed leaving a hotel room with your best friend.

So at this point you are either the one entering the “joyful life” of living with a life-zapping adulterer or you sense the repeat offender is back to play with his or her bag of tricks. Either way- you feel the ground shaking beneath you from the emotional earthquake and you want answers.

Scan these humorous and sarcastic, but realistic red flag signs you’re dealing with a Facebook cheating wife or husband.

10 Alarm-Ringing Signs You’re Married to a Digital or Facebook Cheating Wife or Husband

1. Strange Friend Requests. No, you don’t know those strange people from the Facebook friend requests who live 300 miles away, but your wife’s boyfriend does and now Facebook is just doing what Facebook always does to connect her circle of friends with yours.

2. His Phone Caught a Cold. The biggest key how to catch a cheating husband or wife is noticing a sudden change in patterns. Did he blow out his speakers listening to Kenny G? Did his phone come down with laryngitis or catch a cold? Not likely? WTH? Why out of nowhere did his phone stop ringing- ALL THE TIME? They don’t want you to hear when a text arrives from their lover of course. He simply placed in on silent mode.

3. New Found Love of Walking. Again another pattern change. She never exercised before and now she is obsessed with it. She takes a walk down the street before work and when she comes home. Any excuse she can make to escape your view in order to Facebook message, text or call him.

4. Facebook Posting Addiction Pill. Some people suffer from Facebook posting addiction. They post that grainy pic of the hamburger they ate for lunch- that’s important news; they post a pic of every angle of their poodle wearing a hat and drop a famous (or never-heard-before quote) every hour. She did. Now she doesn’t. Did she find a cure for her addiction? No, but she sure isn’t going to post pics of hugging her boyfriend at the park for her friends and family to see.

5. Shrinking Bladder Syndrome. You wonder why he runs to the bathroom so often when he doesn’t eat that much. Is he finally cleaning? Did his bladder get smaller? Did he find the next new diet craze or is he consuming hours of Facebook chatting time with his new hot co-worker “friend”? You don’t even hear him tinkling. Does the pee just vaporize?

6. Facebook Server Malfunction. It happens. Servers malfunction and images go missing on websites. It happened to me a few weeks ago to my website, but I’m sure that doesn’t explain why all those images of you two on family vacations or romantic dinners together suddenly go missing. Deleting pics on Facebook is his/her attempt to prove to their affair partner that they like you less and their lover more. Will they end up happily ever after?

7. Lost Wifi Connection. “When I’m around he’s never connected to Facebook, and when I’m away he’s always connected,” you wonder. OK so it’s not faulty Wifi connection. It’s faulty romantic connection with you and he’s sneaking off during his lunch break pouting to his lover through Facebook how much he loves her and “things just aren’t same anymore” with you. I guess Wifi works fine at his job.

8. Sense of Humor Abducted by Aliens. She used to think you were the stand-up comic of the year, at least that’s how she made you feel when she laughed at every single one of your dry knock-knock jokes. I guess you just don’t have it anymore. Maybe it’s a sign of alien intrusion and they’re zapping you of your powers. Or maybe when she only seems to laugh and smile while Facebook chatting and texting it’s because she found the new comic of the year- her new boyfriend!

9. The Vanishing Phone Trick. “Check this out honey. Every time you enter the room I make my phone disappear.” No, your husband didn’t learn new cheesy magic wizardry. Don’t worry he’s not going to quit his job to become the next David Copperfield. You’ve got more important things to worry about like with whom he’s Facebook cheating and texting while you’re taking a shower.

10. Apparent Vitamin B Intake Increase. I read that vitamin B can help improve your memory. Maybe that explains his new ability to remember a whole slew of passwords. He never used to input passwords anything. The computer and phone saved them for all his accounts including his email and Facebook accounts, but he certainly can’t afford them to auto-populate on your shared laptop, tablet or his phone. He’s got secrets he’s hiding- and they’re not the latest research on how to obtain the memory of a recent MIT grad.

All jokes aside, this is no laughing matter. These are just a handful of signs your spouse is Facebook cheating or performing some kind of digital cheating behind your back.



Source by Orlando Candela

Advantages And Disadvantages Of Online Gaming

More and more people are addicted to playing online games. With plenty of new and exciting games to choose from, people of all ages are now looking into great online games. Today, there are online gift cards you can purchase to buy the games you want to play. These cards can even be used to buy your favourite songs, movies, and TV shows. Experts shared some of the pros and cons of online gaming.

Advantages

You can try it before buying – Online gaming systems offer demos made for gamers so they can try playing that possible purchase as well as decide how much they would want prior to investing. Moreover, you can also buy games right then and there, without the need to rush out to the store.

Access to exclusive content – This one of the best reasons for choosing to play online games. You get to have access to the exclusive content for whatever it is that you are playing.

Communicate with other people – Online gaming will allow people to interact while playing, assisting people to maintain great relationships by communicating with family and friends all around the world. Certainly, this will be very helpful for gamers. Team building skills will be reinforced. Also, more tactical and strategic elements will be added to game-play. In turn, this can help increase your memory as well as develop lateral thinking.

Competitive – It allows you to compare your playing against different players. There will certainly be a feel good factor in knowing that you are a far better player than somebody else. Being aware that you are not against artificial intelligence will install more competitiveness. And since you are not always going to be the best, you will learn how to display good showmanship.

Disadvantages

System updates – If you are about to download the game you want or perhaps play online, there will be a time when a system update suddenly pops up and delay your game-time. You need to wait for it and then reboot.

Server issues or glitches – Glitches are viruses in game causing it to run irregularly. This is actually an issue with all game types; however, they are more common to online games. You may experience a series of server difficulties that are very frustrating for gamers.

Piracy – There has been incidences of breaching copyright laws, scandal, and letting users to pirate games illegally. And these situations have presented a big problem for the world of online gaming. In fact, the scandal caused plenty of controversies so there are some games that were shut down.

When playing online games, consider knowing some of the pros and cons involved in it. And if you have finally decided to engage into it, know that there are affordable gift cards you can buy so you can purchase the games you want. More about online cards here.



Source by Sophie L Brandon

Three Reasons Why Money Was The Worst Invention Of All Time

Who invented money? Ask any number of people and they couldn’t tell you who it was that actually invented money or where the idea came from. History has given us some bad ideas, but money has to be the worst and here are my top three reasons why.

  1. Something Invented By Man Should Not Have Power Over Him.

    If I think really hard and try to imagine a time without money, before it was invented and used on a daily basis, I tend to imagine that the world was a completely different place. People most likely had a barter type society where goods and services were exchanged and that is how one survived. If I had a particular skill, say hunting, and you were hungry you could come to me for food. The idea would be that if you could make fire, and I could provide the food, then we could exchange our skills or abilities and everyone got what was good for them. I assume, for the sake of argument, that if someone possessed absolutely no skills whatsoever, that person was still allowed to eat. I can’t imagine that I would loan the helpless soul some meat, only if it could be paid back somehow. Before helpless soul could blink, he might owe me for five dinners and then I have to send out the collection agents to call in his debts. Money provides control, in both a positive and negative control. Although it is man made, and essentially just a piece of paper or a mixture of cheap metals, money has power, and is power. I can just imagine Mr. Helpless Soul explaining to his wife that he can’t repay the hunter and doesn’t know what to do. So Mr. Hunter decides to enslave the Helpless Soul family until the debt is repaid. It is unfathomable to me that so many people in my country, and the world go hungry every day. Those who possess the money have the power to deny the needs of those that don’t have means. Where have the humanitarians gone? I’ve seen a business owner kick out a person who was homeless and starving, and then half an hour later deal with a complaining customer as he shouted that his food was not hot enough. Money only has the power that we give it. If we choose to see it as just a means to an end, or just some silly paper we have been told to obey our whole lives, then one can focus on what really matters. I am not advocating not paying debts, or shucking responsibilities. This is the world we live in, and norms must be followed…until the laws change again to suit what the politicians want on any particular whim of a day.

  2. Money Shifts Focus From Helping One Another To Arbitrary “Worth” Of Mere Things.

    Why should I do anything to help anyone else, unless they can pay for it? If my entire focus in life is to obtain material things, then I should only be motivated by money, or obtaining it, to do anything. What is anything really worth? Marketing companies have defined worth for me since I was a child, and it was beaten into me during commercial breaks of GI Joe. What is the value of all of the things you want in comparison to something that really matters? Imagine what the worth is of spending one more hour with a loved one before they pass away and are gone forever. The worth of teaching your children that there is more to life than money and obtaining things. The worth of feeding a homeless man, and helping him have at least one night’s sleep where his stomach doesn’t keep him awake. The value of reaching out a hand and helping someone else in this world is worth more than the largest diamond, the heaviest gold, and the purest oil. Now, I am the biggest hypocrite on this topic, because I love things! It has been programmed in me for so long, it is hard to shake the desire to obtain things. Imagine a life in which people helped each other because it is the right thing to do, and not just for what they could get in return. The argument is, well, that things can’t just be free. You have to pay something to get something. How would the world work if everyone was just giving away everything for free and everyone just had everything they needed and didn’t have to be slave to credit card companies anymore or to a job that they dislike? How would we survive? My answer to those questions is, famously! I would be free to learn a trade that benefits others and could use that ability to provide for my family and to help others. I have wanted to help by donating or giving my entire life, but never had the means. I’ve donated a little time here and there, and not near as much as I should or would have liked to, but at least it was something. But because I like things, and those things have cost me money, I have to continue in my job, and repeat the same cycle my father did.

  3. Money Makes You Question If People Really Care About You, Or Just Your Money.

    I try to envision the end of my life surrounded by those that have made my journey with me, who love and care for me because of the enrichment I gave to them through my friendship and dedication. In my latter years, enjoying my days with my wife, and talking to my grown children and my grand children. I want to soak up every single minute of my life between here and there. I want to feel and love and enjoy all that there is to offer. I have seen families destroyed, fighting over the money left behind after a loved one passes. Some of those grudges are held for the rest of their lives. They lose a relationship and also a loved one, and the only thing they can think about, is how much money they will be getting. More than likely, Mr. Entitlement as we will call him, won’t even miss the loved one that was lost. How many brilliant individuals never get the chance to succeed because of lack of means, and how many elite are given free passes because their pile of paper is bigger than yours. Do the people closest to you care about you or your money? Does the girlfriend only love you because of what you can buy her? Do your children only listen to you in order to get something they want? Take the money away, and would they abandon you? Such a great idea, this money.

My answer to all of this is that I don’t have an answer. My two year old daughter asked me about money and loves putting money in her piggy bank. It made me start to consider all the reasons I worry about money, and fight about money, and read books about money. Nothing like the honesty of a child, to make you sit and think.



Source by Mitchell Pierce

Digital Marketing, a Must Today

The key purpose is to sponsor brands through various types of digital media. When one talks about digital marketing, it pretty much extends beyond just internet marketing! In fact, is also takes into account mediums that do not oblige the use of the internet. That comprises cell phones, social media marketing, search engine optimisation, search engine marketing, as well as any other type of digital media.

Most professionals consider that ‘digital’ is not as simple as it seems. A prerequisite is that an entirely novel approach to promotion and a novel understanding of customer behaviour is required. For instance, it requires companies to examine and compute the worth of tweets on Twitter, downloads of apps on mobile devices and the worth of likes on Facebook.

Here are few of the Digital Marketing Companies in Noida

1. Digitalabs

Digitalabs is a digital marketing agency that endorses the fact that the digital world is continually evolving. They pretty much aim for the same. The company was established in 2010. At Digitalabs, the management gives precedence to performance and not simply the age. They are working with the top national and international brands. Approach them if you believe in constantly evolving with the digital world!

2. Digital360

This Digital Marketing Company, as its name suggests, has a whole solution for any and every digital branding purpose. They make certain to supply the client best branding solution with all needed support and assistance. They develop the digital marketing solution customised, keeping the need of the client in mind. Packages offered meet both the budget and need of the client. They also understand the rising competition of online branding and for the same; they present a range of online branding solutions that will totally help to attract potential customers. With this, the ultimate objective of increasing the business can be easily met! Contact them if online branding is what you want!

3. Blue Digital

Blue Digital is a digital marketing agency. They have an excellent team of trained professionals and are very good at what they do. They survey the latest technologies and are always up for any challenges posed to them. If you are looking for a digital marketing firm that can present you a comprehensive package in terms of design, development as well as marketing, go for them. Blue Digital is one firm that has always stood in the time frame and provided excellent solutions every time. They are very professional and quick with their execution. Some of their specialities are Content Writing applications like CRM systems, Pay Per Click Management, Brand Reputation Management and any complexities to aid their clients worldwide.



Source by Rohit Bisht

Top Reasons Why Facebook is So Popular

If you’ve been around the Internet for a while, even for a year or so, you have probably heard of one of the most popular social networking websites around called Facebook. To date, Facebook has over 64 million active subscribers worldwide – not including those subscribers who signed up this year. Most probably, you’re one of them or some of your friends have been convincing you to join this social bandwagon.

Why are websites like Facebook so popular? Why does Facebook sell like hot potatoes to Internet enthusiasts? Here are four reasons why.

Upload unlimited photos. Facebook is the most popular website for uploading photos. In fact, more than 14 million photos are uploaded daily. Not only can users upload unlimited photos, you can also add tags and put comments on your friends’ photos. With tagging, you’ll know when your friends or your contacts add a picture of you in their album. Not just that, you can also embed and upload your videos through the web or through your mobile phone using Facebook Mobile. Sharing memorabilia has never been this fun and easy.

Be ‘in the know’. Do you want to know what your friends are doing without using instant messaging softwares like Yahoo! Messenger or MSN? With Facebook’s STATUS feature, you can see what your friends are up to without having to ask them – which can definitely save a lot of time and effort. This also works vice versa because Facebook users can also update their friends on what they are up to.

Not satisfied? You can also let your friends know if there are upcoming events like parties, conferences or social gatherings in your community. You can put all the details and send mass invitations. Plus, your friends can RSVP if they are attending or not. Is your party for girls only? Don’t worry, you can also choose who to invite using Facebook’s Events feature.

Interact with friends through games and other applications. Facebook changed the way people use applications for social networking websites. Applications like games and tests (Poker, Trivia Games, Get-to-know-yourself tests, “What does your birthday mean?” test, “Are you Normal?” test, etc) are being used to encourage more social interaction through the Internet. You don’t have to meet each other face to face to be able to play poker.

You can also join different groups and causes like anti-war or “Stop Global Warming”. When joining these causes, you can contribute in any form such as online support or money.

Send gifts! What can make you smile on a bad day? – a gift! With Facebook’s Gift feature, you can select from hundreds of icons from Facebook’s virtual gift shop and add a message to send to your friends. You can send flowers, shoes or even a bone to your friend’s virtual pet. If it’s a more personal gift, you have the option to give it privately so others wouldn’t know. You can get from the free gifts section or if you have money to spare, you can get virtual gifts for $1.00.



Source by Thea Tan

Make Money Online

In today’s economy a lot of people are wondering how to make money online. The secrets to making money online are the same as making money in the “real world”: Hard work, creativity, innovation and knowledge. The Internet is the real world, it just has some aspects that allow a person of lesser means compete with people with much deeper pockets. That is its biggest draw.

Hard Work

Perhaps the biggest myth to making money online is that you don’t have to work hard. This is far from the case. In fact, in the beginning you might be working harder than you are now. Most people who succeed online do so by working very hard work at whatever project they are doing online. They did not just put up a website and sit back and wait for checks to flow in. They worked hard to get their businesses off the ground and were rewarded for it. A person who wants to make money online will have to commit several hours a day at least and lots of sweat equity to the project. If you’re not prepared to work hard forget about making money online. You have a chance to make a good deal of money online but you do have to earn it.

Creativity

The people who make the most money online are those who come up with new ideas and concepts. Whether it’s SEO marketing, blogging, selling through Twitter whatever somebody had to create it. The biggest fortunes will be made by those who are willing to create something new and work hard at it. This has been the case in the “real world” for some time. It was Bill Gates who decided the PC need a new operating system Now he can give away billions and not miss it. The same creativity takes place now on the Internet.

Innovation

After the creators the people who make the most money online are the innovators. These can be those who come with a new idea or those who have the courage to try and implement a new idea. If an innovator sees something new that looks like a big money maker they try it, they adapt it and they start doing it. In many cases innovators simply take somebody else’s idea and run with it. Next time you see a really great money making idea don’t just try to figure out how you can get in on it. Instead, try to figure out how to do it better. That will make you an innovator. It was Henry Ford who realized cars could be made efficiently with an assembly line process. That innovation changed the way cars are built.

Knowledge

The old saying that knowledge is power has never been truer. The online world is all about knowledge; those who have the most knowledge will succeed online. That means learn as much about your business or product as you can. Read, do research online, talk to others in the business, or develop a mentor relationship with a more experienced marketer. Do whatever it takes to get more knowledge and you make money online.



Source by Dawn Mendonca

Are You A Slave To Money?

If you have ever done something or gone somewhere you did not want to, just because you have paid for the tickets and could not get your money back, then you have been a slave to money.

What is your relationship to money? Is money your comfort, your god, your friend, your master, servant, lover?

In a sense money does ‘talk’.

In English, Japanese, Taiwanese or French, two simple words ‘How much?’ and an open wallet can get you round most of the world. In a capitalist system we need money to function and a big part of you is the way you handle, control, manage, lose, fritter, invest, eat, burn, love, hate or worry about money.

The things money can buy have probably defined your experience of holidays, birthdays, Christmas; alongside which reside some of your most deep seated memories, and values. For example, were you brought up to ‘get your money’s worth’? What happens now when you fail to get value for money–do you end up feeling cheated or ‘ripped off’?

Think about the things money symbolises to you. When you were a child, what were the conditions of pocket money? Did money bring you joy and happiness, love, entrapment, resentment or fear?

As an adult, what is your definition of waste or extravagance? I have friends at either end of the scale when it comes to grocery shopping. One buys a lot of sausages and cheap mince and prides herself on her economy; the other spares no expense and buys exotic fruit, fresh salmon and expensive, lean cuts of meats without exception. Her argument is you can buy a lot of quality food for the price of a triple heart by-pass or a mobility scooter!

What does prosperity mean to you? Some financial advisers advocate that you save $3.50 a day (the cost of a cup of coffee) so you can reap the benefits of compounding interest and retire in moderation years later. I was inclined to agree with this advice until the day I realised that having the disposable cash and time to enjoy a bought coffee a day was prosperity. It was neither a wasted opportunity to save, nor an extravagance.

Money means different things to different people, and it can buy us experiences that are unique to us.

A friend of mine told me her dream was to buy a brand new Porsche. Bridget had worked out she could afford it if she added the loan to her mortgage and paid it off over 25 years. Being financially savvy she knew the real cost of the car but said it was something she just wanted to do in her lifetime so the expense would be worth it. When I found out she had not yet driven one we arranged a test drive. We had only been driving five minutes when I asked her if the car ‘did it for her? Was it worth it?’ She replied, ‘I don’t know, I think I might sooner have six months skiing in Aspen.’

We discussed how she would feel returning to the workplace in order to pay for it. She told me she would not have a problem owning a better car than the General Manager but she would find it difficult going back to the boring job she had. To her that car was a metaphor for the excitement that she otherwise lacked in her life. Buying it would have provided the biggest adrenalin rush, after that it would have been down hill all the way. What she really wanted to do was break out and test her self-belief. Fortunately she realised in time that a car repayment plan was not the answer.



Source by Jane Francis

THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.



Source by Rahul Rakesh Roa